We are a boutique Management Consultancy specialized in Strategic Brand and Business Development
Our work is deeply rooted in cultural, sociological and psychological Insights
We are based in Mexico City, Toronto and Copenhagen
What we do
Based on validated insights in customer needs, we help companies understand what the offering to the market should be in order to develop a unified brand and business strategy that is aligned with these needs.
Our work uncovers and crystalizes insights into what drive people. Insights into these drivers strengthen and accelerate business meanwhile giving an overview of potential barriers that may limit, thereby making strategy- and resource application more efficient.
The process of identifying and aligning meaningful dimensions of the brand and business to be active preferential choice is rooted in target group in-depth interviews, from which differentiating insights spring to position the company and brand.
Strategic Brand and Business Development aligns all internal and external communication, including the stories circulating in and around the company. Hereby, condensing the company’s brand and business into one coherent expression.
Yielding a unified, homogenous, and single-minded presence in the market driven by target groups needs, drivers and expectations. This ensures that everyone works in the same direction and leads to fast strategic growth.
- Finance
- Food & Beverage
- Leisure
- Luxury
- Consumer
- Real Estate Development
We are advising in markets including Argentina, Austria, Brazil, Canada, Denmark, France, Germany, the Netherlands, Norway, Mexico, Peru, South Korea, Spain, Switzerland, UK and the USA.
“NCBD’s insights are based on thorough research and a proven methodology that eliminates any possibility of reaching speculative conclusions; this gave the Board of Owners of Global M&A Partners the confidence that implementing our newly developed strategy for our 28 partner firms would be highly successful.”
Mr. Martin Plettner
Managing Partner of RIóN M&A
Board Member of Global M&A Partners
RIóN M&A
For over 30 years, RIóN M&A is the leading M&A advisory in the Mexican and Central American mid-market sector. Visit www.rionma.com to learn more.
Global M&A Partners
Global M&A Partners is the partnership of 28 leading M&A Advisories in 35 countries with more than EUR 60B in cross-border transactions. Visit www.globalma.com to learn more.
NCBD LEADERSHIP
Peter J. Haugstrup
Founding Partner
peter@ncbd.dk
Peter J. Haugstrup has over 20 years of international experience in Strategic Brand and Business Development.
Starting out as an international lawyer, Peter directed his focus towards brand and business development while working at the Strategic Planning Unit of the Executive Office of the Secretary-General of the United Nations, Kofi Annan.
Subsequently, Peter has developed global and regional brand and business strategies in the industry sectors: Consumer, Finance, Food & Beverage, Luxury, Infrastructure, Leisure, Manufacturing, Maritime, and Telecom.
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Key experience:
- Vice President of the Nordic Chamber of Commerce in Mexico; representing the private sector of Denmark, Finland, Iceland, Norway, and Sweden.
- Senior Director at Insights International A/S developing global and regional brand and business strategies for strategics and corporates in markets including including the USA, Mexico, Canada, Russia, and Europe.
- Co-founder of the Strategic Advisory firm ImagineWhen AG in Switzerland consulting start-ups globally on venture capital in combination with strategic business and brand development
- Affiliated researcher and speech writer at the Strategic Planning Unit of the Secretary-General of the United Nations.
Peter J. Haugstrup holds a Master of International Law from the University of Copenhagen with the equivalent of summa cum laude in Modern International Law, served as Associate Professor in international law, and has undertaken a four years apprenticeship in psychology under Dr. Jørn Beckmann, Professor Emeritus in Psychology at New York University.
Furthermore, his novel ‘Sagens Natur’ was published in Denmark in 2011.
Morten Windelev
Partner
morten@ncbd.dk
For more than 20 years, Morten Windelev has created Brand Identities for well over 100 leading brand owners in Denmark, Norway, Sweden, Australia, China, Germany, Hong Kong, Mexico, and Switzerland.
Our design team has won more than 80 national and international design awards, and our Brand Identities have been published in numerous design publications around the world. In addition to being NCBD Partner, Morten is the Founder of Re-public, a boutique design agency.
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Selected clients include:
- Maersk; world’s leading shipping company
- QVARTZ; leading Nordic management consulting company
- RIóN M&A; Mexico’s leading mid-market investment bank
- DBA; Denmark’s largest classifieds site owned by eBay
- Kopenhagen Fur; World’s largest auction house of fur skins and the leading center for the global fur industry
- FSN Capital; Leading Northern European Private Equity Fund focused on the mid-market
- KLP; Largest pension fund in Norway
Design awards include:
- Red Dot Awards for Corporate identities in 8 out of the last 9 years
- German Design Award for Corporate Identities 7 years in a row
- Creative Circle’s Design Agency of the Year in Denmark, as well as large number of gold, silver and bronze prices i
- European Design Award 2018 in the category Corporate Identity
- Dezeen Award – Design project of the year 2019
Martin Kongstad
Head of Creative
martin@ncbd.dk
Martin Kongstad’s multidisciplinary expertise springs from three decades in media and art; writing novels, non-fiction books, journalism, movies, tv-series, theatre plays, creating advertising concepts, and being radio host.
Martin’s accomplishments allow him to create the Brand Experience for all employees and external target groups; also developing company culture to further ensure consistency in internal and external communication. Martin has won numerous prizes in literature, journalism, advertising, and for TV-series.
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Selected works include:
- Novels: ‘Kokken der holdt op med at rødme’ (2018), ‘Am I Cold’ (2015), ‘Fryser Jeg (2013), ‘Han Danser på sin søns grav’ (2009).
- Non-fiction books: ’Casper’ biography of Casper Christensen (2020), ‘Dengang i 80´erne´ about youth culture (2003).
- Journalism: Feature writer at ‘Weekendavisen’, Editor-in-chief at ‘Københavner’, Feature writer at ‘Politiken’, Food critic at ‘Dagen’, Music editor and food critic at Euroman, Editor-in-chief at ‘Schäfer Magazine’.
- Advertising: Senior Creative at the then biggest and most successful Danish ad-agency ‘Wibroe, Duckert and Partners,’ 2002-2010. Written more than 500 commercials.
- Movies, TV-series, and theatre plays: ‘Backstage’ (sit-com, 2014), Sådan er Mænd’ (tv-series,2014), ’Deroute’ (2008), ‘Dobbelt-Per’ (musical, 2010), ‘Fiaskospiralen’ (theatre play, 1999), ‘Dengse & Mørket’ (theatre play, 1998).
- Radio: Host and editor of ‘Bearnaise er Dyrenes Konge’ (Food criticism, 2014-present), Host and editor of ‘Den Store Roman’ (Book criticism, 2011).